amfAR, The Foundation for AIDS Research

Public Service Ad Campaigns

Bus PSA ad

Over the course of the last two decades, amfAR’s public service advertising campaigns have reached millions with their visually arresting designs and provocative slogans. Since the first campaign was launched in 1985, these inspired ads—designed and donated to amfAR by Kenneth Cole Productions—have drawn attention to the ongoing threat of HIV/AIDS and have urged the public to support the Foundation’s vital research efforts. 

Some of the most memorable ad campaigns are shown below. Click on each image for an enlarged view.