FOR IMMEDIATE RELEASE
Press Contact: Rachael Kelley
Phone: (917) 606-9556
Email: rkelley@kiehls-usa.com
KIEHL'S SINCE 1851 TEXAS RUN FOR TWO x TWO
Motorcycling Philanthropists Join Forces with Kiehl's to Raise $50,000 to help find a Cure For AIDS
NEW YORK, October 2013 - Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl's Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, is pleased to announce the first ever Kiehl's Texas Run for TWO x TWO, a multi-city, charitable motorcycle ride from Austin to Dallas.
With the mission to heighten awareness, and raise funds, for amfAR in the Texas market, the company is embarking on the first Kiehl's Texas Run for TWO x TWO, an extension of LifeRide, this five-day charity motorcycle ride will take place October 22 -- October 26, 2013.
Inspired by Kiehl's history with motorcycles, spirit of adventure, and philanthropic heritage, the ride will consist of motorcycle enthusiasts eager to join the fight against HIV/AIDS, including Chris Salgardo, amfAR CEO, Kevin Robert Frost, and artist Conrad Leach.
The Texas Run was created to celebrate this year's TWO x TWO for AIDS and Art event, as Kiehl's President, Chris Salgardo will be honored with a Leadership Award for all that he has done to help in the fight against HIV & AIDS. Chris is the first-ever non-artist to be honored at this annual contemporary art auction which is held in the Richard Meier-designed Rachofsky House in Dallas, and benefits two organizations--the Dallas Museum of Art and amfAR, The Foundation for AIDS Research.
"It's such an honor to be acknowledged for my personal and professional contribution to the fight against HIV & AIDS. This award from amfAR at TWO x TWO is a monumental moment in my life," said Chris Salgardo, President, Kiehl's USA. "I'm humbled that as a company, we not only raise funds for HIV & AIDS organizations, but we get personally involved with the cause. As a motorcycle rider, I'm delighted to lead our inaugural Texas Run and truly grateful for the generosity of each participant."
HIV/AIDS awareness has long been at the forefront of Kiehl's philanthropic efforts, and through partnerships with organizations like amfAR, as well as the Magic Johnson AIDS Foundation, and YouthAIDS, Kiehl's has proudly donated more than $2,500,000 for the cause, worldwide. Through the creation of Kiehl's LifeRide for amfAR, an annual charity motorcycle ride, Kiehl's has raised over $500,000 for the organization.
The Cure Is In Your Hands!
Kiehl's and amfAR would like all to be a part of this year's ride, either by attending one of the stop events, or by participating and donating online.
The ride will be stopping to celebrate at the following stops (press and public welcome!):
October 22:
Stop 1: Kiehl's at Nordstrom, Barton Creek Square,
Austin, TX -- 12pm -- 1pm
October 23:
Stop 1: Kiehl's at Dillard's, First Colony Mall,
Sugarland, TX -- 10:30am -- 11:30am
Stop 2: Kiehl's at Highland Village, Houston, TX -- 12:00pm -- 1:00pm
October 24:
Kiehl's at Dillard's, Longview Mall,
Longview, TX -- 12:00pm -- 1:00pm
October 26:
Stop 1: Kiehl's at Highland Park Village,
Dallas, TX -- 1pm -- 2pm
Stop 2: Kiehl's at NorthPark Center
Dallas, TX -- 3:00pm -- 4:00pm
The Limited Edition Ultimate Strength Hand Salve will be available October 22, in a specially designed 7.8.oz size, a value size. The tube is adorned with a red cap, in honor of TWO x TWO for AIDS and Art. 100% of Kiehl's net profits from the sale of this product, up to $50,000 will benefit TWO x TWO for AIDS and Art
Formulated for the driest, most active hands, this heavy-duty moisture treatment is a thick, rich formula offering all-day care and protection. Our blend of select ingredients allows skin to actually draw and absorb water from the air, forming a "glove-like" protective barrier against moisture loss.
This formula, which contains a blend of botanical oils as well as natural wax derived from Olive Oil, further soothes, moisturizes and conditions skin. This most effective preparation helps protect against and repair the appearance of severe dryness caused by heavy industrial work, manual labor, neglect, or exposure to harsh elements.
Key Ingredients: Glycerin, Shea Butter, Allantoin, Eucalyptus, Avocado and Sesame Seed Oils.
Key Formula Attributes: All day care and protection, forms "glove-like" protection barrier against moisture loss, soothes, moisturizes and conditions skin
7.8 fl. oz., $28.50
To find out more about Texas Run, obtain a schedule of events in your neighborhood, or to get involved in the fight against HIV/AIDS, go to www.kiehls.com or follow @Kiehls on Twitter. For real-time updates from ride leader and Kiehl's president, Chris Salgardo, follow @ChrisAtKiehls.
About TWO x TWO for AIDS and Art
Since its inception, TWO x TWO for AIDS and Art has raised more than $40 million in support of essential AIDS research at amfAR and for the Contemporary Art Acquisitions Fund at the Dallas Museum of Art. TWO x TWO for AIDS and Art is the largest U.S. fundraiser for amfAR and the Dallas Museum of Art and is recognized as one of the top events in Dallas.
TWO x TWO FOR AIDS AND ART BENEFICIARIES
amfAR, founded in 1985, is dedicated to ending the global AIDS epidemic through innovative research. With the freedom and flexibility to respond quickly to emerging areas of scientific promise, amfAR plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs. amfAR-funded research has increased our understanding of HIV and has helped lay the groundwork for major advances in the treatment and prevention of HIV/AIDS. Since 1985, amfAR has invested over $366 million in its mission and has awarded grants to more than 2,200 research teams worldwide. TWO x TWO is amfAR's largest fundraiser in the United States. www.amfar.org
The Dallas Museum of Art, established in 1903, has an encyclopedic collection of more than 26,000 works spanning 5,000 years of history and representing all media with renowned strengths in the arts of the ancient Americas, Africa, Indonesia, and South Asia; European and American painting, sculpture, and decorative arts; and American and international contemporary art.
Proceeds from TWO x TWO support the DMA's Contemporary Art Acquisitions Fund and exhibitions and have been used to purchase over 150 major works of contemporary art for the museum over the last thirteen years.
The Dallas Museum of Art is the anchor of the Dallas Arts District and serves as a cultural magnet for the city with diverse programming ranging from exhibitions and lectures to concerts, literary readings, and dramatic and dance presentations. The Museum serves more than one-half million visitors a year and offers more than 3,500 education and public programs annually, designed to engage people of all ages with the power and excitement of art. The Dallas Museum of Art is supported in part by the generosity of Museum members and donors and by the citizens of Dallas through the City of Dallas/Office of Cultural Affairs and the Texas Commission on the Arts. www.dallasmuseumofart.org
Kiehl's commitment:
In 1996 Kiehl's made HIV/AIDS a key philanthropy. Over the past two decades, the fervent support of HIV/AIDS organizations has been at the heart of Kiehl's efforts, leading to partnerships with organizations such as amfAR, The Magic Johnson Foundation for AIDS and Youth AIDS. Since 2001, Kiehl's has raised over $2,000,000 for HIV/AIDS organizations and continues to do so. For additional information on Kiehl's since 1851, visit www.kiehls.com.
Kiehl's Digital Guidelines
If you decide to mention our brand or product in a review, in any format appearing on the web (this includes videos, social media postings, and website reviews), please acknowledge in close proximity to the review that a sample was given to you by Kiehl's for review purposes (e.g., "Kiehl's provided a product sample for review purposes.")
For microblogs (e.g.Twitter) you must include a notation that reasonably discloses any material connection between you and Kiehl's and/or your receipt of a product sample (e.g.: #paid, or #samp").
These requirements are set out by the U.S. Federal Trade Commission (FTC). The FTC also requires that all product reviews reflect the honest opinion of the reviewer and be based on actual product use. Your review should not include statements that cannot be adequately supported and do not post any reviews unless you have all the necessary rights, including copyright, trademarks or third party permissions to do so. If a review is not compliant with these legal requirements, Kiehl's may contact you to request that you remove it.
Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl's freestanding stores nationwide, Kiehl's products are available at www.Kiehls.com, by mail order at 1-800-KIEHLS-1 as well as through select specialty retailers worldwide.
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